Services
_
Client
_
Brand Identity
Collateral
Iconography
Motion Graphics
Paid Media
Web Design
WorldQuant University
Synopsis
_
WorldQuant University is an entirely free online university. Their ongoing mission is to make advanced, quality education in the data sciences available free-of-charge to capable students, anywhere in the world.
“Talent is global, opportunity is not.”
Logo design: Judith J. Uzcátegui
Brand Refresh
WorldQuant University had an existing mark with strong recognition in the space. Taking the logomark as inspiration, I expanded the abstracted data design language into patterns, spot illustrations, and animations.
A consistent brand system was created and implemented across the rebranded website, including updates to the brand color palette. It was tweaked and widened, one color associated with each existing education tract.
Badge System
As a part of the refresh, new Credly badges (the digital accreditation service) were needed. As I had created the previous iteration of credential badges, I was familiar with the platform and the information that needed to be conveyed.
Guidelines
An extensive brand guideline document was created, detailing gradient creation and usage, direction on sourcing diverse photography, providing the library of existing abstract data illustrations, some UI guidance for the website, and more.
