Client
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Services
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Synopsis
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Brand Identity
Infographics
Web Design
Syzygy Plasmonics
Syzygy Plasmonics aims to decarbonize the chemical industry, which is currently responsible for almost 20% of industrial CO₂ emissions. Syzygy uses light instead of combustion to drive chemical reactions. Their Rigel™ reactor cells channel light into high-efficiency photocatalysts, delivering a lower-carbon and lower-cost solution for chemical producers.
Syzygy Plasmonics: Provided original logo
Some slight spacing and thickness adjustments were made to Syzygy’s existing logo.
Brand Identity
Before diving into the supporting brand, I made some small recommended adjustments to the existing Syzygy Plasmonics wordmark.
Blue was already a part of the existing established brand. Using that as our starting point, I explored a range of supporting colors for the extended palette, and settled on some bright shades of cool colors, which are mostly used in the brand gradient maps, infographics, and charts.
Website
LED light is a main component of Syzygy’s technology, so glow effects and bright colors were a source of inspiration for the palette, illustrations, and hover effects. The hero illustration is an abstract representation of Syzygy’s Rigel™ device (abstracted substantially due to client concerns of giving away any of the patented technologies), and the hero area has a glowing cursor effect on desktop.
The Syzygy website was designed in collaboration with Talia Bromberg.
Guidelines
I created an extensive brand guideline document, detailing gradient creation and usage, color overlays, technical line illustrations, and more.
Illustration System
Because of anticipated future scientific breakthroughs (on the pipeline webpage or in decks), I included a specific page in the brand guidelines detailing each Syzygy-relevant molecule, and the pattern that was associated with each individual atomic element.
Additional Webpages
I created line art of the Rigel™ device for use on the Platform page, which spanned sections and slightly broke the grid to add some visual interest.
I also particularly enjoyed using the softer brand gradient map as the background of the Scientific Papers section of the Resources page.
