Services
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Client
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Brand Identity
Collage Illustration
Iconography
Web Design
Reflective
Synopsis
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Reflective is a non-profit research organization aiming to accelerate the pace of sunlight reflection research. They are aggregating data and creating the tools needed to make informed decisions about sunlight reflection technologies.
And—Now Studio: Logo designer
Brand
The client requested a clean, editorial feel during the discovery phase.
We focused on finding the perfect serif typeface for the headers, knowing it would be integral to achieving the desired look-and-feel. I loved the condensed headline called Gambarino, for its teardrop terminals and dramatic shifts in line weight.
Collage
The brand collages incorporate wind patterns (provided by the client), layered with a landscape image. It was established early on that any photography would have the wind affecting the landscape in some way.
Proposed parallax scroll interaction
Interior page instance of hero collage
Iconography
The iconography for Reflective’s principles went through a few iterations (both in style and subject matter). The client preferred more literal visuals to abstract shapes.
Final set used on site
Website
Web design was work done in collaboration with Talia Bromberg.
Since the website is heavily information- and tools-driven, we indexed heavily on typographical hierarchy, whitespace, and margins.
The collage illustrations were reserved for prioritized page heroes (and also used later in slide decks). Others pages were simpler and purely utilitarian.
