Services
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Client
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Brand Identity
Iconography
Web Design
Reflective
Synopsis
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Reflective is a non-profit research organization aiming to radically accelerate the pace of sunlight reflection research. They are amassing the data and creating the tools needed to make informed decisions about sunlight reflection.
Reflective logo created by And-Now.
Abandoned scroll effect context (out of scope).
Interior page instance of hero collage.
Brand
During discovery, the client requested a clean, editorial feel. We focused on finding a beautiful, approachable serif for the headers, which we knew would be large. The condensed headline font Gambarino has teardrop terminals and drastic line weight variety.
Iconography
The Reflective principles iconography went through a few iterations, both stylistic and subject matter.
Final set of icons used on site
