Client
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Services
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Synopsis
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Brand Identity
Collage Illustration
Logo Refresh
Web Design
Project InnerSpace
Project InnerSpace is the leading independent organization dedicated to the global development of sustainable geothermal energy. They bring together the financial resources of climate-conscious donors with the technical expertise and infrastructure of the oil and gas industry.
Project InnerSpace: Provided original logo
Talia Bromberg: Co-Web Designer
Rebecca Ewing: Creative Director
Logo Refresh
At the beginning of the rebrand process I recommended a general simplification of the existing logo. A reduction in colors especially opened up options for the new brand color palette.
I slightly simplified the rings and lowered the mark’s color count. I especially streamlined the typography, removing a lot of the ornamentation while retaining the unique nature of the original typeface.
Brand Identity
The goldenrod from the logo was now the brand’s call-to-action/highlight color. I kept the range of blues exclusive to the logo, and added a less saturated navy blue to the palette.
The client desired a typeface with a bit of a tech bent, but something still approchable. Sora, with its rounded corners and tall x-height was a good typographical fit. We also enjoyed the thematic coincidence: “sora” means “sky” in Japanese, the overlap of inner and outer space.
Website + Collage
As a part of the web design process I created a digital collage for each page’s hero area. While they repeated elements (earth, earth’s core, textures, circles), each collage has a unique layout and subject matter.
The final collages were provided to the client within the brand toolkit, and also broken down into individual elements for creating any future collage illustrations.
The web design was created in collaboration with colleague Talia Bromberg.
Client
_
Services
_
Synopsis
_
Brand Identity
Collage Illustration
Logo Refresh
Web Design
GEODE
Project InnerSpace was heavily involved as a founding partner and member of a new government consortium called GEODE (Geothermal Energy from Oil and Gas Demonstrated Engineering). We created a new brand and launched GEODE’s first website.
GEODE operates as a catalyst for geothermal innovation. They bring together subject-matter experts and pre-existing (and highly-applicable) technologies from both the oil + gas and geothermal industries to more quickly research, develop, and deploy geothermal technology.
GEODE: Provided original logo
Rebecca Ewing: Creative Director
Logo Refresh
As a part of the brand creation I recommended some small updates to the existing GEODE mark. After exploring some other polygonal shapes, we went with the simplest update: Reversing the colors of the existing shape. I applied it directly as the negative space of the “O.”
I also chose different typefaces for the wordmark and the accompanying locked up text, and center-aligned everything. The final version did not include mention of the DOE.
Brand Identity
Red is a strong color often associated with the oil and gas industry. This visual association appealed to the consortium members, so many of the explored palettes included red.
Once the palette was settled, an extended palette was later provided for use in data visuals.
Website + Collage
Similar to Project InnerSpace, I created a digital collage for each page’s hero, which incorporated the new brand pattern. Later on I created additional collages for cover pages of a series of digital annual reports.
The web design was created in collaboration with colleague Talia Bromberg.
