Client
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Services
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Synopsis
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Brand Identity
Collage Illustration
Logo Refresh
Web Design
Project InnerSpace
Project InnerSpace is the leading independent organization dedicated to the global development of sustainable geothermal energy. They bring together the financial resources of climate-conscious donors with the technical expertise and infrastructure of the oil and gas industry.
Project InnerSpace: Provided original logo
Logo Refresh
At the beginning of the rebrand process I recommended a general simplification of the existing logo. A reduction in colors would especially open up options for the new brand color palette.
I slightly simplified the rings, lowered the color count, and especially streamlined the typography, removing a lot of ornamentation but retaining the unique nature of the original typeface.
Brand Identity
The goldenrod from the logo was now used as the brand’s call-to-action/highlight color. I kept the range of blues exclusive to the logo, and added a less saturated navy Midnight Blue to the palette.
The client desired a typeface with a bit of a tech bent, but something still approchable. The Sora typeface, with its rounded corners and tall x-height was a good fit. We also enjoyed the thematic coincidence: “sora” means “sky” in Japanese, the overlap of inner and outer space.
Website + Collage
As a part of the brand and web design process (a collaboration with Talia Bromberg) I created a digital collage for each page’s hero area. While they repeated elements (earth, earth’s core, textures, circles), each collage has a unique layout and theme.
The final collages were provided to the client within the brand toolkit, and also as broken down individual elements for creating any future collage illustrations.
Client
_
Services
_
Synopsis
_
Brand Identity
Collage Illustration
Logo Refresh
Web Design
GEODE
Project InnerSpace was heavily involved as a founding partner and member of a new government consortium called GEODE (Geothermal Energy from Oil and Gas Demonstrated Engineering). I created a new brand for GEODE, and worked with Talia Bromberg on their website.
GEODE operates as a catalyst for geothermal innovation. They bring together subject-matter experts and pre-existing (and highly-applicable) technologies from both the oil + gas and geothermal industries to research, develop, and deploy geothermal technology.
GEODE: Provided original logo
Logo Refresh
As a part of the brand creation, I recommended some small updates to the existing GEODE mark. After exploring some other polygon shapes, we went with the simplest update: Reversing the existing polygonal shape. I applied it directly as the negative space of the “O.”
I also chose different typefaces for the wordmark and the accompanying locked up text, and center-aligned everything. The final version did not include mention of the DOE.
Brand Identity
Red is a strong color often associated with the oil + gas industry. This visual association appealed to the consortium members, so most of our explored palettes included red.
Once the palette was settled, an extended palette was later provided for use in data visuals.
Website + Collage
The web design and UI system was created in collaboration with Talia Bromberg.
Similar to Project InnerSpace, I created a digital collage for each page’s hero, which incorporated the new brand pattern. Later on I also created brand collages for cover pages of a series of annual digital reports.
