Client
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Services
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Synopsis
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Brand Identity
Collage Illustration
Logo Refresh
Web Design
Project InnerSpace
Project InnerSpace is the leading independent organization dedicated to rapid global development of geothermal energy. They bring together the financial resources of climate-conscious donors with the technical expertise and infrastructure of the oil and gas industry, creating a powerful alliance to pursue a sustainable geothermal energy future.
Project InnerSpace: Provided original logo
Logo Refresh
While working on the overall rebrand, I recommended a general simplification of the existing logo. I streamlined the artwork, lowered the color count, and removed some decoration from the text. The reduction in colors especially opened up the range of possible supporting colors in the brand palette.
Brand Identity
I pulled the goldenrod from the logo to be used as the brand’s call-to-action/highlight color, and kept the range of blues exclusive to the logo. The brand’s midnight blue is a darker shade of the darkest blue.
The client desired a font with a bit of a tech bent, but still approchable and interesting to look at. The font Sora, with its rounded corners and tall x-height, was a good fit. We also enjoyed the thematic coincidence: “sora” means “sky” in Japanese, the boundary of inner space and outer space.
Website
As a part of the web design process I created a digital collage for each page’s hero, often repeating elements (earth, earth’s core, textures, circles), but each having a unique layout and theme.
These elements were provided to the client, broken down into individual elements for use in new collage illustrations for decks or other collateral.
Client
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Services
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Synopsis
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Brand Identity
Collage Illustration
Logo Refresh
Web Design
GEODE
We continued our partnership with Project InnerSpace, working with them to create a brand and website for GEODE, a new government collective. Project InnerSpace was heavily involved as a founding partner and a member of the consortium.
GEODE is a government-driven catalyst for geothermal innovation. They bring together subject-matter experts and pre-existing (and highly applicable) technologies from the oil and gas industry to research, develop, and deploy geothermal technology alongside innovators in the geothermal industry.
GEODE: Provided original logo
Logo Refresh
As a part of the brand creation, I recommended some small updates to existing mark.
After exploring some other polygon options, in the end we went with the simplest update: Reversing the existing polygonal shape, using it more directly as the negative space of the “O.”
I also updated the fonts used in both the wordmark and the accompanying locked up text, and center-aligned everything. The final version removed mention of the DOE, at request of the client.
Brand Identity
Red is a strong color, often associated with the oil and gas industry. This visual association appealed to the consortium members, so many of our explored palettes included red.
Once the palette was settled, an extended palette was later provided for use in data visuals.
Website
Similar to Project InnerSpace, as a part of the web design process I created a digital collage for each page’s hero. I also created additional collages for cover pages of digital reports.
