Client
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Services
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Synopsis
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Brand Identity
Infographics
UI Toolkit
Web Design
ITER
ITER is a large-scale, international scientific collaboration intended to prove the viability of fusion as an energy source. They are constructing a tokamak fusion device in southern France, with the goal of being online by 2035.
We worked with ITER to rebrand and redesign their huge, information-driven website.
Logo, video, photography, and renders provided by client.
Brand
Yellow is integral to ITER’s brand, so all explored palettes were with this in mind. “Noon Yellow” is also the main color of the logomark.
This was going to be a website with a lot of written content, so the team paid special attention to the typography. Epilogue was chosen as the header font, a great modern serif with just enough character. And Inter was the choice for highly-legible body copy.
Illustration
I created a series of infographics and animations to help explain the tokamak fusion device in both scale and function (the fusion molecular reaction that will be achieved inside).
Impossible Shapes
Impossible geometry is a reoccurring ITER brand motif, springing off of the eternally twisting plasma torus created within the tokamak. I loved that the seemingly impossible task of stable fusion is echoed in these mind-bending shapes.
UI Toolkit
Due to budget constraints, we were able to fully design roughly a dozen web pages of this easily 100+ page website. We prioritized the most important (high traffic) pages, the most unique pages, as well as a representative of each type of webpage.
I continued working together with my colleague Talia Bromberg to create an extensive UI toolkit in Figma for ITER’s development team.
