Client
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Services
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Synopsis
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Brand Identity
Infographics
UI Toolkit
Web Design
ITER
ITER is a large-scale, international scientific collaboration intended to prove the viability of fusion as an energy source. They are constructing a tokamak fusion device in southern France, with the goal of being online by 2035.
We worked with ITER to refresh their brand, and redesign their extensive, information-driven website.
ITER: Provided logo, video, photography, and renders
Brand
“Noon Yellow” is integral to ITER’s brand, so all explored palettes were with this in mind.
This was going to be a website with a ton of written content, so the team paid special attention to the typography. Epilogue was chosen as the header font, a great modern serif with just enough character. And Inter was an obvious choice for highly-legible body copy.
Illustration
I created a small series of infographics and animations to help explain the tokamak fusion device in both scale and function (the fusion molecular reaction that will be achieved inside).
Impossible Shapes
I chose impossible geometry as a new, reoccurring ITER brand motif, springing off of the eternally twisting plasma torus created within the tokamak. I loved that the seemingly impossibility of stable fusion is echoed in these mind-bending shapes.
Website +
UI Toolkit
Due to budget constraints, we were able to fully design roughly a dozen web pages of this easily 100+ page website. We first prioritized the most important (high traffic) pages, then the most unique pages, as well as making sure to include a representative of each type of webpage.
Once those pages were complete, I continued working together with my colleague Talia Bromberg to create an extensive UI toolkit in Figma for ITER’s development team to use while recreating the rest of the website.
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