Services
_
Client
_
Brand Identity
Iconography
Illustration
Infographics
Logo Design
Web Design
Earth AI
Synopsis
_
Earth AI reveals viable locations for exploratory drilling using proprietary AI technology. They conduct in-field mineral exploration to discover new deposits, utilizing compiled drilling data to accurately assess the viability of potential mining operations, at much higher rates than traditional methods.
The owner and CEO wanted to stand out in the mineral discovery space, leaning on aspirational illustration and an Australian Outback-inspired palette. After the initial rebrand, Earth AI continued our partnership for years, working with us to create new collateral and motion graphics as needs arose.
Visit this page to view motion graphics created for Earth AI.
Video and photography: Juana Rodriguez Vigil
Logo Design
Earth AI requested a new logo, and quickly. With a priority for instilling trust (while still communicating what Earth AI does) and on a tight deadline, the resulting logo is a bold, simple mark. It was immediately applied on a variety of safety gear and casual clothing for the EAI team.
Brand Identity
Earth AI’s origins of exploration are firmly set in the Australian Outback. The brand colors are directly inspired by its iron-rich sandy soil and resulting landscapes, not to mention the breathtaking sunsets.
Illustrations
The EAI team has spent days camping in the Australian wilderness, gathering preliminary mineral samples from areas of interest. I created a custom illustration of the Outback, used in branded decks and social media headers.
Other illustrations were created in a more simple line style.
Infographics
To explain the finer points of how Earth AI does work both behind the computer and out in the field, I created a variety of infographics. They have been used on the website and in pitch decks.
Infographic featured on CNBC’s Power Lunch segment.
