Services
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Client
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Brand Identity
Iconography
Illustration
Infographics
Logo Design
Motion Graphics
Web Design
Earth AI
Brand
Synopsis
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Earth AI reveals viable locations for mineral exploration using proprietary AI technology. They conduct in-field mineral exploration to discover new deposits, utilizing compiled drilling data to more accurately assess the viability of potential mining operations, at much higher success rates than traditional methods.
The owner and CEO wanted to stand out in the mineral discovery space, interested in aspirational poster illustration and an Australian Outback-inspired palette. After the initial rebrand and website launch, Earth AI continued our partnership for years, working with us to create new collateral and motion graphics as needs arose.
View motion graphics created for Earth AI.
Juana Rodriguez Vigil / Earth AI: Video, Photography
Logo Design
Earth AI requested a new logo, and quickly. With a priority for instilling trust (while still communicating what Earth AI does) and on a tight deadline, the resulting wordmark is bold and simple. It was immediately applied on a variety of safety gear and casual clothing for the EAI team.
Brand Identity
Earth AI’s origins of exploration are firmly set in the Australian Outback. The brand colors are directly inspired by its iron-rich sandy soil and resulting landscapes, not to mention the breathtaking sunsets.
Illustrations
The EAI team has spent days camping in the Australian wilderness, gathering preliminary mineral samples from areas of interest. I created a custom landscape illustration of the Outback, used in decks and social media headers.
Other illustrations were created in a more simple line style.
Infographics
Over the years I have created a variety of infographics to help explain the finer points of how Earth AI works both behind the computer and out in the field. They have been used on the website and in pitch decks.
Infographic featured on CNBC’s Power Lunch segment.