Services
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Client
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Brand Identity
Collage Illustration
Iconography
Infographics
Logo Design
Web Design
Avalo
Synopsis
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Avalo is pushing agricultural innovation forward using AI. They advance natural crop evolution by identifying key genes of interest, harnessing evolution to create climate change-resistant crops and helping guarantee humanity’s future food supply.
Shannia Coley: Marketing copywriter
Brand Identity
The client wanted a unexpected, unique palette for the agricultural space, while still using colors that made sense in context. Additionally, we learned during discovery that the client enjoyed and desired collage illustrations and a serif typeface.
Website
Inspired by the fabulous web copy written by Shannia Coley, I created many context-dependent collage illustrations (both used on the website and in pitch decks). I took a restrained approach to the rest of the web design, relying heavily on P22 Type Foundry’s beautiful Mackinac Pro for the brand’s headline typeface. It has become a personal favorite, with a tall x-height and approchable while still feeling like a refined serif
Illustration
To create the brand’s collage spot illustrations and iconography, I sourced public domain illustrations, botanical drawings, and photography. I then married these color-edited pieces with simple vector lineart that echos the line version of the logomark.
