Services
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Client
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Brand Identity
Collateral
Motion Graphics
Paid Media
Web Design
WorldQuant University
Synopsis
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WorldQuant University is a leader in global education, delivering entirely free online offerings that expand access to studies and credentials in the data sciences. Their mission is to make advanced, quality education accessible free of cost to capable students, anywhere in the world.
Logo design: Judith J. Uzcátegui
Brand Refresh
WorldQuant University had an existing mark with strong recognition in the space. Taking the mark as inspiration, I expanded the abstracted data design language into patterns, spot illustrations, and animations.
The brand color palette was also widened and updated, and a consistent brand system was created and implemented across the rebranded website.
Badge System
As a part of the refresh, new Credly badges (an digital accreditation service) were needed. As I had created the previous iteration of credential badges, I was familiar with the platform, the upload process, and the information that needed to be conveyed.
Guidelines
An extensive brand guideline document was created, detailing gradient creation and usage, sourcing diverse photography, the library of existing abstract data illustrations, UI guidance for the website and more.
