role: all wireframes + design
Complete web redesign for Hyperwear, local fitness goods retailer.
Hyperwear needed a sleek design and site layout, driven by other sporting goods giants in the industry. Many of the resources available on the site were buried in the menu. Now, ways in which to use their products has equal footing with the products and shopping experience, educating potential shoppers to a wider selection of products for purchase.
Custom icons were created for the main navigation menu.
Online product sales improved dramatically after the website redesign and related web ad campaign.
Completed in early 2013.