Bright, fun, attention-grabbing; Twin Liquors almost always has a promotion going on, and we wanted this one to stand out. Agaverama is their annual tequila promotion. I included hints of papel picado and talavera ceramic tiles in the design. The tiny salt shakers in the design was one of my favorite touches.
The client loved the look, and it was used across store signage, and in the print and web campaign.
(right) Process sketches of the Agaverama logo. Initially the agave and lime shapes were going to be more overlapped.
Webpage rotator for Agaverama.
SUMMER WINE SALE: Campaign
Twin Liquors has an annual Summer Wine Sale. For this ad campaign I wanted to bring the viewer in by having an eye-catching and slightly visually layered illustration, pulling together the summer-y imagery of the sun, waves, and rosé in a wine glass. The action of aerating a glass of wine often creates a wave shape in the glass, which was my inspiration. I also did a slightly washed-out color scheme to make it appear sun-bleached.
(right) Process of custom illustration for Summer Wine Sale; wave shape process and detail shown.
Webpage rotator for Summer Wine Sale.
WHISKEY DAYS: Campaign
I created the look for 2016 and 2017 campaigns of the Whiskey Days sale at Twin Liquors. This mark went through many rounds as it is one of their bigger annual events. Below is the new 2017 campaign look, where I made a simplified and one-color version of my 2016 logo shield and "branded" it into the side of a whiskey barrel. It had to be a masculine theme overall since it also overlapped with their Father's Day events (using the same shield lockup, but replacing the copy).
(right) Detail of wood burn look, and preliminary progress sketches for the Whiskey Days shield.
Webpage rotator for Whiskey Days (along with the 80th logo I created).
FRENCH WINE SALE: Campaign
Below was the refreshed look for Twin Liquor's 2016 French Wine Sale.
This illustration is based on the previous years' campaign for this sale, which had a man riding the the opposite direction and a completely different color scheme. The idea for the refresh came from the marketing manager at Twin Liquors, and she said the illustration I created is exactly what she had in mind. I definitely had fun.
(right) Detail of woman illustration for 2016 French Wine Sale.
Webpage rotator for French Wine Sale.
HOLIDAY WINE SALE: Campaign
As a creative department, we worked together to come up with a tagline for the 2016 Holiday Wine Sale. We all came up with this concept (and other variations on "Making Spirits Bright") when individually brainstorming, and when we combined our ideas and presented the client with our favorites, this happened to be their choice. They requested a refined, modern look for this year's holiday look. Designing the dangler first, we kept the color scheme limited and stuck to the one-color Twin Liquors logo on all branding for this campaign.
Holiday Wine Sale print ad, and in-store dangler.
Twin Liquors participates in Fiesta San Antonio every year. In addition to a pre-party, they also create a branded Fiesta pin that they give away at their San Antonio locations. Medals in relation to the Fiesta event are highly collectable.
Design options for Twin Liquor's Fiesta pin for 2017. I created part of a custom typeface for "TWIN" and "80 AÑOS." (center) Process.
Small amount of preliminary sketching I did before moving to the computer.
T-shirt design based on the chosen medal design (by David Ciccocioppo). This shirt also has the 80th Seal on the back.