For this mark we were tasked with creating something celebratory to represent Twin's 80 years in business. The client was unsure what they wanted when approaching this project, so we worked together as a department to create many directions to give them a wide variety of options (which unfortunately I cannot show here). The final direction and choice was a cleaner, more classic seal look, and is one of the simpler options I came up with as we stripped away information. It was a definite breakaway from the previous looks for the 70th and 75th celebrations, which was the initial direction before I was brought in on the project.
The final 80th seal is on most 2017 advertising, alongside the Twin Liquors logo.
Identity system made for the corporate office.
In-store danglers (front and back). Originally the wooden look was going to be for branded coasters, which got scrapped. The client liked the look, so the look got used elsewhere.
Cling with 80th seal for the front door of each store.
Authentically Austin™ and Authentically Texas™ designs; shirts created for employees. Twin Liquors had us register both phrases as trademarks.
Both shirt designs have the 80th seal small on the upper back.
Unfortunately I can't show the design process on these, but they were fun!
Branded pet bandana with both Authentically Austin™and Twin Liquors marks. I included some boozy hints in the paisley pattern.
Branded hats (trucker and baseball varieties) with the Authentically Austin™ and Authentically Texas™ looks.
Unfortunately I cannot show the design process of settling on the patch shape. Patches were to be for in-store giveaway in addition to being used for the hats!
Refreshed in-store email signup for this year with 80th seal alongside Twin Liquors' logo.
Additional copywriting options included:
JOIN THE PARTY
WE'LL LET YOU IN ON THE
SIGN UP TO ENJOY OUR
GET A TASTE FOR THE