For this mark we were tasked with creating something celebratory to represent Twin's 80 years in business. The client was unsure what they wanted when approaching this project, so we worked together as a department to create many directions to give them a wide variety of options. The final direction and choice was a cleaner, more classic seal look, and is one of the simpler options I came up with as we stripped away information. It was a definite breakaway from the previous looks for the 70th and 75th celebrations, which was the initial direction before I was brought in on the project.
The final 80th seal is on most 2017 advertising, alongside the Twin Liquors logo.
Some of my exploration for the 80th mark. Click here for a detailed look of the line art illustrative option (left).
Identity system made for the corporate office.
In-store danglers (front and back). Originally the wooden look was going to be for branded coasters, which got scrapped. The client liked the look, so the look got used elsewhere.
Cling with 80th seal for the front door of each store.
"Authentically Austin" and "Authentically Texas" designs; shirts created for employees. Twin Liquors had us register both phrases as trademarks.
Both shirt designs have the 80th seal small on the upper back.
Exploration of of Authentically Austin™ graphic and color schemes. The capitol dome in the wine glass was deemed "too political" and was removed.
Exploration of Authentically Texas™ graphic. The wine bottle addition was requested by client after look (left) was decided.
Branded pet bandana with both Authentically Austin™and Twin Liquors marks. I included some boozy hints in the paisley pattern.
Patch shape exploration for the Authentically Austin™ trademark. Patches were to be for in-store giveaway, and also created for use on hats (below).
Branded hats (trucker and baseball varieties) with the Authentically Austin™ and Authentically Texas™ looks.
Refreshed in-store email signup for this year with 80th seal alongside Twin Liquors' logo. Additional copywriting options included (below).
Series of posters created for in-store display; 70th and 75th looks recreated and refreshed from old branding, and 80th being the new look.