role: all design, wireframes, + illustration
Complete web redesign for The Laundry Alternative, a green, low-energy and environmentally friendly laundry product retailer. The online presence of the brand is now much more approachable and friendly to the consumer.
A mascot (a deer named "Barty"), custom illustrations, and original icons were created for the site. The redesign streamlined the menu and buying process, emphasized the monetary and environmental benefits of the product line, and called attention to their media coverage.
Some wireframes and process sketches are included below.
Online product sales improved dramatically after the website redesign and related web ad campaign.
Completed in early 2013.