WEBPAGE DESIGN: Find a Retailer
Working within the existing identity and web design of Hustler Turf's redesigned website, I created webpage designs for a new Find a Retailer page. I was directed to keep it as simple and straight-forward as possible. This project included UX direction for the developer, detailed below.
To start the process, you have to enter your country first. The ZIP field appears when you select United States. If you chose a country aside from the USA, it basically skips to a version of screen three (below). You have to complete each step in order, otherwise the next fields/menus remain inactive.
"BUY" and "SERVICE" buttons have different dropdown menus appear below after one is selected. The "FIND NOW" button does not appear until you have made selections in the previous drop down menus.
Elite Dealers stand out from the chain stores (Lowe's) with an ELITE emblem to the right of the address container. The activated location marker turns yellow in both map and list when clicked in either area.
WEBPAGE DESIGN: Newsroom
Working within existing identity, I redesigned the look of their newsroom blog.
Newsroom blog reel for recent media coverage.
Interior blog page design.
This look I created for Hustler Turf's print collateral pieces is now the established look for all print collateral, specifically for communications with dealerships. Both full-bleed fliers below are printed on a glossy stock to keep the blacks strong and any photography bright.
REDROC HUSTLER DAYS
Created for Redroc to promote itself to other Hustler Turf dealers at the Hustler Days event.
Detail of front.
Custom icons for different venues of media.
Flyer explaining how cost-sharing works across Hustler dealerships. These matched the established look in Co-Power Program flyer above.
Flyer back detail.