Blues on the Green is an annual summer concert series in Austin, hosted by local radio station 93.3 KGSR (now ACL Radio) in Zilker Park. Working with the Emmis Austin Radio marketing department, I created the identity and microsite for the 24th and 25th seasons, along with various large- and small-scale print and social media collateral pieces. A selection of the (mostly) print collateral are below.
Andy Langer told me the poster I created for the 25th season (2015) was his favorite one so far in all the years he'd been involved. High praise, coming from Andy. Emmis Austin Radio
Posters for the 2014 and 2015 seasons.
My shirt designs were printed in a booth at the park by local shop Industry Print.
A selection of print pieces at the park.
Polaroid frame prop taken around Blues on the Green for people to take pictures, and then engage with us on social media to see their pictures after the event. I used my own handwriting for the caption. It's been used in the seasons since the 25th to promote the event.
Graphics created for social media and KGSR homepage rotator.
Digital ad for the 2014 season lineup.
Every year Lamb's takes their employees and families on a day-long outing to celebrate their annual Employee Appreciation Day. I created an illustration for the outing. Initially the coaster car had more of an actual car look, but after consulting the client we decided we didn't want them to be so directly reminded of work (although we did keep the Lamb's employee shirt on the dad, and the "license plate" logo on the front of the car). Creative Director: David Ciccocioppo
That year they made a trip out to Six Flags: Fiesta Texas. I put six flags on the roller coaster in the background as a small reference.
Refined second sketch after feedback from my Creative Director (left). Digital vector illustration (right), and a closeup of the final shirt's screen print (center). The kid got his mom's ears, and his dad's nose.
A holiday celebration just outside of San Antonio, Festival of Lights featured a combination of both Christmas and Eastern themes, including giant lantern sculptures and Chinese street vendors alongside snow machines and Christmas gift shopping.
The client requested a Year of the Monkey mascot for the event. Creative Director: David Ciccocioppo
Final artwork of the mascot. A coworker named them "Lumi."
After working through some other character looks, here is a compilation of sketches of the chosen character design. Decisions about the ears, feet, and hands were made at this stage.
(click to zoom) Underlying look at structure and some pieces for different Lumi poses. After this stage and some feedback, the ears were changed.
Color scheme options down to the cheek rouging. Originally I went with red and gold, but after some additional research we chose another color scheme. Red and white is more specifically associated with Christmas, isn't as obvious as straight red-and-green (which I was trying to avoid), and is easily connected with Santa.
A picture of a plushie version of Lumi can be seen on my blog!
Project proposal folder based on the new Austin Gutterman website. Creative Director: David Ciccocioppo
When holding the business card in the folder flap, a simplified Austin Gutterman logo is hidden. Therefore the interior is never without branding, but doesn't feel cluttered with multiple logos.
A new design for a branded station shirt for employees and giveaway. An idea that I floated was using a musically-themed font. Perhaps unsurprisingly, there are no solid musically-themed fonts out there. I made my own (base typeface is Cubano from Lost Type). Emmis Austin Radio
Three color options (black, navy, heather grey) screen printed for this design (left). Station employee wearing shirt at a KGSR Music Lounge event (right). Type detail (bottom).
I created the look-and-feel for the 2016 and 2017 seasons of Retama Springfest. I collaborated with others on the website for both seasons as well, creating digital image assets and helping with backend coding. Below is a selection of collateral created for the event in 2017. Creative Director: David Ciccocioppo
Outdoor signage with a guitar/roller coaster/ferris wheel illustration I created. (Logo Credit: David Ciccocioppo)
Direct mailer coupon.
Interactive map of Retama Park created for the website.
Armadillo Christmas Bazaar is an annual event at the Austin Convention Center. Local artists with their work, full bars, and live music are there to help you finish (or start) your Christmas shopping. They requested a shirt interpretation of its featured art piece for 2016. It was printed and sold at the event. Creative Director: David Ciccocioppo
This was the client's final color choice.
The shirt design is based on the original artwork "Home" by Aly Winningham (far left). A series of unused colorways (right).