LAMB'S TIRE & AUTOMOTIVE: Shirt Illustration
Every year Lamb's takes their employees and families on a day-long outing to celebrate their annual Employee Appreciation Day.
Initially the coaster car had more of an actual car look, but after consulting the client we decided we didn't want them to be so directly reminded of work (although we did keep the Lamb's employee shirt on the dad, and the "license plate" logo on the front of the car).
This year they made a trip out to Six Flags: Fiesta Texas. I put six flags on the roller coaster in the background as a small reference.
(left) Refined second sketch (after feedback from my Creative Director). (right) Digital vector illustration, and (center) a closeup of the final shirt's screen print.
The kid got his mom's ears, and his dad's nose.
FESTIVAL OF LIGHTS: Mascot Creation
A holiday celebration just outside of San Antonio, Festival of Lights had a combination of a Christmas and Eastern themes, with giant lantern sculptures, Chinese street food vendors, along with snow machines and Christmas gift shopping.
The client requested a Year of the Monkey mascot for the event.
Final artwork of the mascot. A coworker named them "Lumi."
After working through some other character looks, here is a compilation of sketches of chosen design. Decisions about the ears, feet, and hands were made at this stage.
Underlying look at structure and some pieces for different Lumi poses. After this stage and some feedback, the ears were changed.
Color scheme options down to the cheek rouging; originally I went with red and gold, but after some research we chose another color scheme. Red and white is more specifically associated with Christmas, isn't as obvious as straight red-and-green (which I was trying to avoid), and is easily connected with Santa.
A picture of a plushie version of Lumi can be seen on my blog.
AUSTIN GUTTERMAN: Proposal Folder
Proposal folder design based on the new Austin Gutterman website.
When holding the business card in the folder flap, a simplified Austin Gutterman logo is hidden. Therefore the interior is never without branding, but doesn't feel cluttered with multiple logos.
KGSR AUSTIN RADIO: Branded Shirt
I was tasked with creating a new design for a branded station shirt for employees and giveaway. An idea that was floated was using a musically-themed font. Unsurprisingly, there are no good musically-themed fonts out there. I made my own (base typeface is Cubano from Lost Type).
(left) Three color options (black, navy, heather grey) screen printed for this design. (right) Station employee wearing shirt at a KGSR Music Lounge event. (bottom) Type detail.
RETAMA SPRINGFEST: Collateral
I created the look and feel for the 2016 and 2017 seasons of Retama Springfest. In addition I collaborated on the website for both years as well, creating image assets and helping with backend coding.
Below is a selection of things created for the event in 2017.
Outdoor signage with custom guitar/roller coaster/ferris wheel illustration.
Direct mailer/postcard coupon.
Interactive map of Retama Park created for website.
ARMADILLO CHRISTMAS BAZAAR: Shirt Design
Armadillo Christmas Bazaar is an annual event at the Austin Convention Center. Local artists with their work, full bars, and live music are there to help you finish (or start) your Christmas shopping.
They requested a shirt interpretation of its featured art piece for 2016. It was printed and sold at the event.
This was the client's final color choice.
(far left) The original artwork that the shirt design is based on ("Home" by Aly Winningham), and the unused colorways.